Are you in the Gap?

Seth Godin wrote a great post on how businesses get caught in the gap between the Passion Market and the Pop Market. [graph below]

I would say that this can happen in many aspects of your life; your ministry, your job and your spirituality.

Ministry/Church: I've seen it time and time again. Churches that have been firing on all cylinders, meeting their original passion, shoot for the 'pop market'. Some gain from this shift, others get caught in the gap and loose 'the passionate people' they already had.

Job: I work in I.T. for a school district. When I try to make my abilities meet what my co-workers 'think my job description' should be, I am miserable and nothing gets done as it should. When I stick to my passions and come up with creative ways to meet the needs that I'm not passionate about I'm much healthier.

Simply put - when I define my job by what everyone wants from me, I get caught in the gap and no-one is happy. When I meet the needs I'm passionate and designate the one's I'm not everyone is happy. I can't function in the 'pop market' in my job, but I flourish in the 'passion market'.

Spiritual: The spiritual pop-market wants prescription... 'do _____, get ______. ' But God primarily works through Grace, instead of morality. Also we all are wired in many different ways. In my spiritual life I find that my passion is expressed in a different avenue/venture then it is in the masses. I often find myself taking the pop prescription and working it out in my own (passionate) way.

I have a feeling I'm more of a passion market guy, less of a pop market. I expect that is why Renovo is taking shape the way it has.